Chiarugi: one world, one concept.
Chiarugi was founded in the mid-1980’s, a time when style content was becoming more and more important and the word “signature” became closely tied to the concept of success. The company began with lingerie and intimate apparel, creating a cyclone that swept away traditional colors and materials and taking over the new, emerging values and styles.
Chiarugi’s heritage is visible in its distinctive style: cultural trends, the power of inexhaustible creativity, ongoing innovative research and strong background of experience. It is this experience coupled with all the skills that have developed the beachwear collections.
Chiarugi beachwear is a like breaking wave - of style, interpreting the latest fashion trends each time it rolls in. Unusual appliqués and sophisticated materials express the personality of the woman who wears it: elegance or a desire to be noticed, character or effervescence, or an ironic way of looking at the world.
With the coming of age of new forms of communications and super-advanced technologies, Chiarugi decided to make another change – not in the product, but in the way of selling it!
From now on, Chiarugi merchandise will only be available in the virtual shop - a single brand store, open all over the world and ready to welcome its old and new customers.